Marketplaces Senior Specialist, LATAM

At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

As WHOOP expands its global footprint, we are hiring a Marketplaces Senior Specialist to accelerate marketplace growth in LATAM. This individual will serve as a key regional marketing owner, responsible for executing digital campaigns, optimizing marketplace presence, and partnering cross-functionally to deliver performance across e-commerce platforms. You will play a vital role in ensuring WHOOP is positioned as the leading performance technology brand in LATAM.

This role will be based remotely in the Miami area.

RESPONSIBILITIES:

• Own regional marketing strategy and execution for key marketplaces across LATAM

• Localize global campaigns, manage media budgets, and collaborate with the Brand team to ensure creative relevance, cultural resonance, and compliance with marketplace standards

• Manage and optimize marketplace presence, including product detail pages (PDPs), brand stores, and merchandising strategies to maximize visibility and conversion

• Monitor customer reviews, ratings, and feedback to drive continuous improvement in brand perception and engagement

• Plan, execute, and optimize paid digital campaigns across search and display to achieve performance and efficiency goals

• Serve as the primary liaison for marketplace partners, distributors, and agencies, ensuring brand consistency and flawless execution

• Analyze marketing performance and marketplace trends, providing actionable insights to enhance conversion, engagement, and ROI

• Evaluate and develop new marketplace opportunities in collaboration with Sales to expand WHOOP’s regional footprint

QUALIFICATIONS:

• 3-5 years of experience in digital or performance marketing within Amazon, Mercado Libre, e-commerce, retail, or consumer marketing

• Fluency in English and Spanish. Portuguese is a plus

• Demonstrated success managing campaigns and product visibility across Amazon and Mercado Libre.

• Experience operating in multi-country, cross-functional environments

• Strong project management and executional skills, with attention to detail and a data-driven mindset

• Excellent communication and stakeholder management skills, with comfort aligning regional and global priorities

• Proficiency in using performance metrics to inform campaign optimization

• Passion for fitness, health, and technology is a plus

• Willingness to travel regionally up to 15%

 

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $80,000 - $110,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.