Social Strategy Manager - Podcasts, Audiobooks & Fitness

Spotify's Global Organic Social team shapes how Spotify connects with audiences across its owned social channels, bringing fans closer to the music, podcasts, audiobooks, and experiences they love.

We're looking for a Social Strategy Manager to help grow and engage communities around podcasts, books, and fitness on Spotify. You'll develop social strategies that celebrate creators, connect with fans, and bring cultural moments to life, from major podcast releases and book launches to fitness experiences.

As part of our Global Organic Social team, you'll work with Creative, Communications, Marketing, Partnerships, and other teams to turn business priorities into compelling, platform-native social campaigns. You'll balance long-term strategy with timely cultural opportunities, using creative judgment, audience insights, and performance data to shape work that makes an impact.

What You'll Do

• Lead organic social strategy for high-impact campaigns, creator partnerships, and cultural moments across Spotify's podcasts, books, and fitness experiences, from initial planning through launch and evaluation.

• Turn integrated marketing objectives into creative, platform-native social strategies that engage audiences, strengthen fandoms, and support business goals.

• Manage complex social campaigns across internal teams and agency partners, coordinating briefs, timelines, creative development, approvals, and delivery.

• Partner with Creative, Communications, Marketing, Product, Content Partnerships, Paid Media, Legal, and external agencies to develop integrated campaigns and culturally relevant social experiences.

• Identify emerging audience behaviors, creator trends, and cultural opportunities, developing proactive social programming that keeps Spotify and its creators connected with fans between major campaigns.

• Shape social creative and content capture strategies for podcasts, long-form video, live events, and experiential activations, providing clear direction and actionable feedback to creative and production partners.

• Develop social strategy frameworks and best practices, sharing recommendations with cross-functional teams and senior stakeholders to strengthen how Spotify approaches organic social marketing.

• Define campaign success metrics alongside analytics partners, evaluate performance, and turn audience insights into recommendations that improve future campaigns and ongoing social programming.

Who You Are

• You have 7+ years of experience in organic social media strategy, social marketing, or a related role within consumer, entertainment, technology, or media brands.

• You have experience developing social strategies for integrated marketing campaigns, balancing business objectives, audience needs, and platform-native creative ideas.

• You understand how audiences engage with podcasts, books, fitness, and creator-led content, and you're interested in building meaningful connections between creators and their communities.

• You have strong editorial judgment and a practical understanding of internet culture, emerging trends, and how to identify relevant opportunities for brands.

• You understand major social platforms, including Instagram, TikTok, YouTube, Reddit, and emerging channels, and know how to adapt content strategies to different audience behaviors.

• You can manage complex projects, collaborate across functions, and guide agency partners through creative development, production, and campaign execution.

• You use social analytics and performance insights to set goals, evaluate results, and make informed strategic recommendations.

• You communicate ideas clearly, build trusted relationships with stakeholders, and make thoughtful decisions when priorities shift or information is evolving.

Where You'll Be

We offer you the flexibility to work where you work best! 

This role can be based anywhere in the United States

The United States base range for this position is 87,162.00–124,518.00 USD, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, paid flexible holidays, and paid sick leave. These ranges may be modified in the future.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.   At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.