Senior Product Designer

Senior Product Designer

Join our rapidly growing AI startup as a Senior Product Designer and own the end-to-end product experience. This role is for an exceptional designer who can pair strategic UX thinking with hands-on execution, turning complex AI functionality into intuitive, accessible interfaces. You'll work directly with founders to define product design strategy and ship high-quality work independently.

Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, Zepto etc.

Why This Role Matters

• Shape the user experience of a fast-growing AI platform

• Work directly with founders to define product design strategy

• Build design systems and processes that scale with our high-growth trajectory

We're seeking a rare combination of strategic design thinking, hands-on execution, and entrepreneurial drive to elevate our product design craft.

About This Role

Key challenges you'll solve:

• Design Velocity — Shipping high-quality product design work independently without external dependencies

• Customer Experience Gaps — Identifying and solving usability issues that impact customer success and retention

This is an opportunity to have outsized impact on the product while building expertise in AI product design at a scaling startup.

Outcomes Expected

• Q1 Objectives: Lead a complete redesign of our product

• Year 1 Objectives: Establish design systems and processes that enable faster iteration and measurably improve the user experience

Responsibilities

Product Design & UX

• User Experience Strategy — Conduct user research and usability analysis to identify friction points and optimization opportunities

• Interface Design — Design intuitive, accessible interfaces that make complex AI functionality approachable for technical and non-technical users

• Design Systems — Build and maintain scalable design systems that enable consistent, efficient product development

• Prototyping & Testing — Create interactive prototypes and conduct user testing to validate design decisions

Customer Communication Design

• Onboarding Experience — Design seamless onboarding flows that reduce time-to-value and improve activation rates

• In-App Communication — Create clear, helpful UI copy, tooltips, empty states, and error messaging

• Help & Success Materials — Design in-product guidance and documentation that enable customer growth

Requirements

Professional Experience

• 4–6 years of product design experience with demonstrated end-to-end ownership

• Proven track record designing for B2B SaaS or AI/ML products with complex user workflows

• Portfolio demonstrating ownership of product design projects from strategy to execution

Technical Proficiency

• Design Software — Advanced skills in Figma

• Prototyping — Experience with interactive prototyping tools and a basic understanding of HTML/CSS

Core Competencies

Design Leadership

• Strategic Vision — Aligns design decisions with business objectives and user needs

• Systems Thinking — Creates scalable design frameworks that grow with the product and organization

• Quality Standards — Maintains exceptionally high craft while moving quickly in a startup environment

Technical Execution

• Self-Sufficiency — Ships complete product design work independently without requiring external support

• Tool Mastery — Leverages best-in-class design tools to maximize output and quality

• Cross-Platform Thinking — Ensures design consistency across web, mobile, and desktop experiences

User-Centric Approach

• Research Integration — Incorporates user insights and data into design decisions

• Usability Focus — Identifies and solves complex UX problems that impact customer success

• Accessibility Awareness — Designs inclusive experiences that work for diverse user populations

Communication & Collaboration

• Stakeholder Management — Presents design rationale effectively to founders and cross-functional partners

• Cross-Functional Partnership — Works seamlessly with product and engineering teams

• Customer Empathy — Understands enterprise customer needs and translates them into design solutions

Startup Agility

• Rapid Iteration — Balances design perfection with speed of execution and learning

• Resource Optimization — Achieves maximum impact with lean resources and creative constraints

• Growth Mindset — Continuously evolves design approach based on business needs and user feedback

Ready to shape the future of AI product design? If you're passionate about creating exceptional user experiences that drive business impact in a fast-growing AI company, we'd love to see your portfolio.