Market Development Manager

Join ONI and Explore the Boundaries of Scientific Discovery!   At ONI, we are driven by a profound mission: to propel scientific discovery and combat diseases by granting everyone the ability to visualize, comprehend, and share the intricate microscopic details of life. Our revolutionary Nanoimager stands at the forefront of advancing cellular studies on a molecular level, making substantial contributions to the evolution of scientific knowledge.

We are seeking a Market Development Manager to own and scale ONI’s bioprocessing market as an emerging commercial vertical. The role will define where ONI competes, convert customer problems into differentiated analytical workflows, define strategic projects and partnerships, and deliver measurable adoption. The role is designed for a business builder who can progressively assume full-market leadership acting as a liaison from Product, R&D, to Commercial and our customers. 

Responsibilities

• Define and own a clear bioprocessing market strategy, including priority segments, use cases, customer profiles, competitive positioning, routes to market, and investment choices. 

• Establish ONI as a valued analytical partner across bioprocess development, process characterization, and quality-relevant research workflows. 

• Define the business requirements, portfolio priorities, and strategic partnerships needed to translate ONI’s instruments, software, reagents, services, and scientific expertise into high-value customer outcomes. 

 

1. Market Strategy & Business Ownership 

• Quantify the addressable market and prioritize segments such as biologics, advanced therapies, extracellular vesicles, nanoparticles, and other high-value bioprocess applications where ONI can create a differentiated position. 

• Own market performance reviews, identify gaps early, and recommend investment, sequencing, or course corrections to the executive team. 

• Build the capabilities, operating cadence, and cross-functional alignment needed for the market to mature into a standalone business vertical. 

• Own the annual business plan, market forecast, growth targets, and performance indicators for the bioprocessing segment. 

2.  Portfolio Strategy & Business Development 

• Own the commercial business case and prioritization for bioprocessing workflows, ensuring Product, Applications, R&D, Product Marketing, and Commercial teams execute against agreed market priorities. Create business cases and market requirements for application notes, validation studies, software capabilities, reagents, services, and future product development. 

•  Translate market and customer intelligence into recommendations for portfolio investment, workflow prioritization, pricing, packaging, partnerships, and commercial strategy. 

• Partner with Product Marketing on positioning, messaging, launch planning, campaigns, and sales content, while retaining accountability for overall segment strategy and business outcomes.

3. Strategic Partnerships & Ecosystem 

• Develop relationships with bioprocess leaders, KOLs, reference laboratories, biopharma companies, CDMOs, technology providers, and industry consortia. 

• Represent ONI at relevant industry meetings, conferences, working groups, and executive customer forums. 

• Build a network of advocates who strengthen ONI’s scientific reputation and create commercial pull-through. 

4. Identify and develop strategic alliances, co-development opportunities, channel relationships, and ecosystem partnerships that expand ONI’s market position.4. Commercial Enablement & Execution 

• Partner with Commercial leadership to ensure Sales, FAS, Customer Success, and distributors are aligned around priority customers, use cases, qualification criteria, and segment growth objectives. 

• Establish the operating cadence, performance metrics, and field-feedback mechanisms needed to support consistent execution across regions. 

5. Voice of Customer & Cross-Functional Leadership 

• Define the strategic voice-of-customer framework and ensure customer insights are gathered across scientific needs, workflow friction, buying criteria, adoption barriers, competitive activity, and emerging trends. Convert insights into prioritized actions for Product, R&D, Marketing, Applications, Customer Success, Operations, and Commercial leadership. 

• Lead through influence across functions, resolve trade-offs, and maintain shared accountability for market outcomes. 

Candidate profile

The successful candidate combines scientific credibility with commercial judgment and the energy to build a market before every answer is known. 

• Typically 10+ years of relevant experience across life-science tools, bioprocessing, biopharma, analytical technologies, market development, product management, strategy, or commercial leadership. 

• Demonstrated success creating a market, launching scientific workflows or products, developing strategic accounts, and converting technical value into measurable commercial growth. 

• Strong understanding of bioprocess development and characterization; experience in biologics, cell and gene therapy, extracellular vesicles, nanoparticles, advanced analytics, or adjacent modalities is highly valued. 

• Experience developing business plans, market models, portfolio recommendations, pricing or packaging strategies, and executive-level investment cases. 

• Credibility with scientists, process-development leaders, senior biopharma stakeholders, partners, and commercial teams. 

• Ability to lead globally and cross-functionally without relying on formal authority; comfortable moving between strategy, customer discovery, technical detail, and execution. 

• Advanced degree in a relevant scientific or engineering discipline preferred; MBA or equivalent commercial experience is advantageous. 

• Willingness to travel globally as required to develop customers, partners, teams, and markets. 

At ONI, we understand that a fulfilling career involves more than just challenging work - it's about enjoying a well-rounded experience. When you become a part of our team, you not only contribute to groundbreaking research but also enjoy a range of benefits designed to enhance your life both inside and outside the workplace.    As an equal opportunity employer, we prioritize fairness and respect, ensuring every team member thrives regardless of their background. But that's not all - our perks include:   Competitive Compensation We recognize and reward your talent. Enjoy a competitive salary that reflects your expertise and contributions, ensuring your hard work is recognized. Flex PTO plus 11 federal holidays and 4 dedicated wellbeing days. 401(K) via ADP Life Insurance Medical Dental Vision Perks at Work: Enjoy exclusive discounts and deals through our perks at work program, adding value to your everyday life.   If you are driven by innovation, eager to make a significant impact in the realm of scientific and medical research, and possess the skills and passion we are looking for, we invite you to apply and be a part of our mission to improve our understanding of the details of life.