Pricing Lead

About Numan    Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.   Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.   To deliver on our transformative mission, we are guided by our 5 company values:    • Patients first. • Learn fast. • Own the quality. • Succeed together. • Care deeply.   Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The Role: 

The Pricing Lead owns how Numan prices. You'll define the pricing strategy for each category, then build and run the roadmap of tests that gets us there, one experiment at a time. You'll sit in the Commercial team, reporting to the VP of Commercial, and your work will shape what patients pay and how profitable Numan is.

This is an AI native role. You'll use AI every day to analyse our own pricing data and the market around us: competitor moves, switching patterns and how patients respond to price. You'll turn what you find into sharp hypotheses, and those hypotheses into tests. The faster that loop runs, the faster we learn.

Ideally you'll come from growth. You'd rather ship a test this week than a perfect model next quarter. You hunt for quick wins without losing sight of the long game, and you know when the data says stop.

You will:

Define the pricing strategy for each category: price architecture, discount and promo rules, commitment packages and the guardrails category leads work within. Keep it current as the market moves.

Turn the strategy into a prioritised roadmap of pricing tests, each with a clear hypothesis, expected impact and success measure. Let each result decide what you test next.

Use AI to analyse internal pricing performance and external signals at speed, including competitor pricing, propositions, reviews and switching behaviour. Turn the patterns into testable hypotheses.

Design and launch tests with Growth, Marketing and Finance. Set guardrails before launch, read results with statistical rigour, and scale or kill fast.

Own the pricing view of revenue, margin and unit economics by category, product and cohort. Support quarterly planning and forecasting with Finance, and flag risks and opportunities before they reach the P&L.

Build the financial case for new propositions, launches and pricing changes, including payback and ROI.

You will have:

A degree in Data Science, Mathematics, Economics, Finance or another science or quantitative subject

4+ years in pricing, growth or commercial analytics, with tests you can point to that moved revenue or margin

AI native: you use AI daily for analysis, research and modelling, and can show where it changed what you found or how fast you found it

Strong experiment design and the statistics behind it

Strong financial modelling, and fluent in unit economics: CAC, LTV, contribution margin, cohort retention

A clear, persuasive communicator who turns complex analysis into a decision

Our benefits include...   📈  -  Share options. 🏖  -  25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).  🩺  -  Health insurance with Vitality. 🚘  - Electric car salary sacrifice scheme with Octopus. 🧸  -  Enhanced maternity and parental leave. 🥳  -  A day off on your Birthday!  🐥  -  Nursery benefit provided by YellowNest. 💼  -  Employee assistance programme (access to therapy, financial planning and discounts). ⚖️  -  Generous pension (includes both employee and employer contributions). 💻  -  Flexible working options, including a dog-friendly office in Farringdon.  📚  -  Personal training and development budget via Learnerbly.  👟  -  Wellhub membership, giving you access to over 2,000 locations in the UK.  🚲  -  Cycle to work scheme. 🚆  -  Season ticket loan.  %   -  Discount on Numan products for your friends and family. 🤲  -  Paid volunteering days.  📅  -  An additional 2 weeks off once you reach your 5th anniversary with Numan.   Diversity at Numan   At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.   We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.   Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.