User Acquisition Manager (AI RnD)

About us:
Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 350 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.

Our mission:
Become a stepping stone on our customers’ journeys of self-improvement.

Our values:

• Deliver what matters

• Respect and support others

• Initiate and own

• Voiceopenly

• Execute with quality

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com.

 

About project

Our product is an AI model orchestrator that brings dozens of AI models into one simple interface with a single token balance - no need for multiple subscriptions or separate tools.

We’re looking for a User Acquisition Manager to build and own the UA function from the ground up. You’ll have a lot of freedom to shape the strategy, test new approaches, build scalable acquisition processes, and directly influence the product’s growth.

And this is not just another UA role - you’ll have the opportunity to grow into a Lead position and build the direction around yourself.

Responsibilities

• Own the User Acquisition process end-to-end, including campaign launches, day-to-day management, performance analysis, and ongoing optimization.

• Analyze campaigns, funnels, and creatives on a daily basis and use data to identify growth opportunities and define clear rules for campaign optimization.

• Develop creative ideas and work closely with the team to turn them into performance-driven concepts.

• Conduct audience research from a performance marketing perspective, including demographics, interests, behaviors, and pain points.

• Lead brainstorming sessions and develop marketing hypotheses across creatives, funnels, and ad campaigns.

   

Requirements

• 3+ years of experience in paid acquisition within product companies

• Strong hands-on experience with AppLovin and Meta Ads

• Expertise in both web and mobile acquisition

• Experience with AI-powered automation tools, such as Birch

• Hands-on experience with attribution tools (AppsFlyer / Adjust)

• Strong understanding of full-funnel performance metrics and data-driven decision-making

• Analytical mindset with a strong focus on performance optimization

• Strong execution skills and attention to detail

   

Would be a plus

• Experience with TikTok acquisition

• Understanding of A/B testing

 

Employee Benefits:

• Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.

• Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy, autonomous hub) and 50% compensation for coworking spaces worldwide to ensure everyone has a comfortable and inspiring workspace.

• Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday.

• Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.

• 100% Sick Leave Compensation

• Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, and therapy costs.

• Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.

• Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.

• Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.

• Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.