General Manager, Veterans Affairs

 

 

Build a Career That Changes Lives - Including Your Own

24 Hour Home Care is a leading provider of home care and community-based services focused on helping individuals live safely and independently. As part of TEAM Services Group, a private equity-backed healthcare services organization, we combine a mission-driven culture with a commitment to innovation, growth, and operational excellence.  

Here, the work you do matters. Whether you’re supporting clients directly or helping drive our business forward, every role contributes to improving lives and strengthening the communities we serve.

Grow with purpose. Lead with heart. Make a difference every day.

Watch this short video to see the heart behind our work and the impact our teams create every day.

Who You Are

You are a passionate and performance-driven team player, eager to take on a key role in our company’s growth. You embody Team 24’s Care & Compete Principles and Competencies: 

 

In the spirit of Own(ing) It With Courage, we encourage you to check out our Glassdoor Page to learn more about 24 Hour Home Care and to leave a review about your experience: 24 Hour Home Care: Glassdoor Page

Sound interesting? Read on for more details! 

 

The Role:

The General Manager, Veterans Affairs is responsible for leading the strategy, commercial growth, operational execution, and financial performance of 24 Hour Home Care's emerging Veterans Affairs service line. This entrepreneurial leadership role will accelerate growth, expand strategic VA relationships, and establish a scalable business model that delivers sustainable results and an exceptional Veteran experience.

Reporting to the Chief Growth Officer, the General Manager will take a hands-on approach to sales development during the initial growth phase while building a high-performing team and operational infrastructure. This role partners with Sales, Operations, Marketing, Finance, Compliance, Recruiting, and IT to transform the VA pilot into a significant long-term growth opportunity.

Primary Responsibilities

• Develop and execute the VA sales and commercial growth strategy, including market prioritization, account development, pipeline management, referral generation, and conversion optimization.

• Serve as a hands-on sales leader during the first 9–12 months, establishing relationships with VA Medical Centers, Community Care stakeholders, referral partners, and Veteran-serving organizations while building and coaching a high-performing sales team.

• Own the VA business strategy and financial performance, including revenue growth, admissions, budgeting, forecasting, resource allocation, profitability, and performance against established KPIs.

• Build and scale the VA operating model, developing organizational structures, staffing plans, processes, technology, and performance standards that support sustainable growth and operational excellence.

• Lead cross-functional execution across Sales, Operations, Marketing, Compliance, Recruiting, Finance, IT, and other teams, establishing clear accountability and alignment around business priorities.

• Oversee the Veteran experience from referral through admission and ongoing service, identifying opportunities to improve access, service delivery, and customer satisfaction.

• Evaluate new markets, partnerships, and growth opportunities while developing talent, monitoring business risks, and providing strategic recommendations to executive leadership.

This is a hybrid position, coming into the El Segundo office 1x/quarter, with 50-70% of time spent in the field. 

Work Schedule: Business hours are 8:00 a.m. to 6:00 p.m. Pacific Time. Depending on the position and business needs, employees may be required to work any scheduled shift within these operating hours.

What You Bring to the Table:

Qualifications

• 10+ years of progressive business leadership experience, including significant sales and commercial leadership responsibilities.

• Demonstrated success leading field sales teams, developing strategic accounts, and delivering measurable revenue growth.

• Proven experience building or scaling a business, service line, business unit, or new market within an entrepreneurial or high-growth environment.

• Experience with P&L ownership, financial planning, budgeting, forecasting, resource allocation, and profitability management.

• Bachelor's degree required; advanced degree preferred. Experience leading cross-functional teams in a matrixed organization and willingness to travel 50–70% during the first 12 months required.

Skills

• Sales leadership, business development, and strategic relationship management

• Entrepreneurial leadership, organizational development, and business scaling

• Financial management, P&L accountability, and data-driven decision-making

• Strategic planning, operational execution, and performance management

• Executive communication, cross-functional influence, and team development

 

What We Bring to the Table:

 

24 Hour Home Care is an Equal Opportunity Employer that is proud of its culture of diversity and inclusion.  Individuals seeking employment are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.  Additionally, 24 Hour Home Care will consider qualified candidates with criminal histories in a manner consistent with the law.

Qualified applicants with criminal history will be considered for employment in accordance with California Fair Chance Act and the Los Angeles County Fair Chance Ordinance for Employers, ensuring individuals with criminal history have fair and equitable access to opportunities for gainful employment in the unincorporated areas of LA County. 

Upon review, should criminal history have a direct, adverse, and negative relationship, 24 Hour Home Care will conduct an Individualized Assessment and provide a Preliminary Notice of Adverse Action; specifying the laws or regulations that impose such restrictions.  At which point, 24 Hour Home Care will review the prospective hire’s written response and mitigating circumstances before making a final decision. Should withdrawal of a conditional offer of employment be determined, 24 Hour Home Care will provide a copy of the Second Individualized Assessment.

Individuals have the right to reach out to the LA County Department of Business and Consumer Affairs to file a complaint or if you require additional information.

• By Email: info@dcba.lacounty.gov
• By Web: https://dcba.lacounty.gov/contact-us/
• By Phone: (800) 593-8222

 

For California applicants: by applying for this position, you acknowledge and consent to the collection, use, and disclosure of your personal information in accordance with our privacy policy and the California Consumer Privacy Act (CCPA).

The expected California Pay Range for this position:$170,000—$185,000 USD